500+ five-star reviews — 95% five star. Featured in Oprah Daily, WWD, CNN Underscored, Real Simple, NewBeauty & Essence.
WELLinsulated bags and cases are engineered with space-grade insulation, waterproof zippers, and aluminum-lined interiors to protect everything you care about — your skincare, makeup, medications, supplements, and tech — from heat, humidity, cold, and breakage. From Hollywood sets to Houston summers, here is what the world is saying.
WELLinsulated has been recognized by some of the most trusted names in beauty, lifestyle, and wellness media.
Oprah Daily
Named one of the 30 Beach Essentials You Shouldn't Hit the Sand Without.
“Designed to regulate temperature and keep moisture out, you can stash your makeup (and even electronics) away worry-free.”
WWD
Included in The 24 Best Makeup Bags, According to Experts.
“Made for performance, the WELLinsulated makeup bag protects your products from heat, cold, humidity, and breakage.”
CNN Underscored
Featured in both The 19 Best Makeup Bags and The 25 Best Makeup Organizers.
“This insulated makeup bag fits the essentials while keeping them protected from changing temperatures, extending the lifespan and integrity of your skin care and makeup.”
Real Simple
Recognized for its aerospace-inspired construction.
“The tech-forward company worked with fashion designers and aerospace engineers to create a cleverly insulated, aluminum-lined interior that protects delicate bottles and compacts from breakage.”
NewBeauty — Award Winner, Best Travel Beauty Case
Won the NewBeauty Best of Beauty Award for Best Travel Beauty Case.
“Like a Yeti for makeup and skin care, WELLinsulated Insulated Beauty Case prevents your must-haves from overheating and melting with its fully insulated, roomy, chic solution.”
Essence
A must-have for road trips.
“Invest in a thermal pouch by WELLinsulated that will protect your tech items from the harmful effects of extreme temperatures, sunlight, and moisture.”
WELLinsulated has become a staple in professional kits worldwide. Here is what some of the industry's top artists, stylists, and creatives are saying.
“I can say with authority that over the 20-some odd years I've been a makeup artist, I've tried every makeup bag under the sun. Not only are they incredibly chic and beautiful, they're the hardest working makeup bags you've ever seen. They keep the makeup, skin care products, vitamins and supplements in a temperature-regulated environment. The interior lining is aluminum which wipes clean incredibly easily and is bacteria resistant. The zipper is waterproof. Waterproof! Nothing gets in, nothing gets out.”
— Fiona Stiles, Celebrity Makeup Artist
“I am obsessed with these bags. I use them on set because they're insulated, which ensures my makeup stays safe in my car or on hot days here in LA. I always, always bring one when I go to the beach. I can't recommend them enough — they help your products last longer.”
— Monika Blunder, Celebrity Makeup Artist
“Can't work without it! The fact that it can hold so much, keep contents cool, and function as an on-set bag with a single strap really makes everything a dream.”
— Daniel Martin, Celebrity Makeup Artist
“These have become my bag for everything. Insulated so they keep your skincare on point, keep things dry at the beach, phones from overheating, snacks from melting, SPF staying fresh. You just wipe them down and they withstand the test of time. I have not had one issue and I'm a long-time customer.”
— Jenna Menard, Celebrity Makeup Artist
“Best bags ever made. As a makeup artist I invest too much money in quality products and they melt or freeze when left in a location trailer or the trunk of my car. For the first time I can be sure that nothing happens to them during a shoot or at night when my bag is left out.”
— Matin Maulawizada, Celebrity Makeup Artist
“As a pro makeup artist these are terrific for organizing and keeping makeup fresh as I travel worldwide for work. I also use them for the beach, the gym, and even one for my Mac.”
— Tim Quinn, Celebrity Makeup Artist
“WELLinsulated bags are my go-to for all things beauty, health, and now for my electronics. I absolutely love my laptop case. It is so chic, so easy to clean and disinfect, and provides maximum protection especially during hot summer days.”
— Suzy Gerstein, Celebrity Makeup Artist
“Not just as a men's groomer but for anyone who invests in their skincare — WELLinsulated is a game changer. Intelligently designed to protect your essentials from heat, humidity, and light that can damage your serums and sunscreen.”
— Amy Komorowski, Celebrity Men’s Groomer
“The Gold Travel Case from WELLinsulated is luxury meets function. Beautifully made, incredibly roomy, and the insulation actually works — my skincare stays perfectly temperature-controlled whether I'm flying or road-tripping. No compromised products, ever.”
— Nanette G., Professional Hair Stylist
“As a makeup artist I have tried hundreds of bags. Most don't last very long or get gross and impossible to clean. The WELLinsulated bags have been in my kit for over a year — I've never had to replace them and they still look as amazing as the day I got them. My celebrity clients ask about them constantly.”
— Emily, Makeup Artist
“I am a big fan of the brand and have several bags I always travel with — they have protected my products from the climates in Mumbai, Singapore, Hong Kong and the UAE. Not to mention summer in LA.”
— Robin Black, Makeup Artist
“I'm a professional makeup artist and I think they are a great kit addition for every artist. Sturdy, roomy, and most importantly essential in keeping your makeup clean and sanitized.”
— Kirin Bhatty, Professional Makeup Artist
“Essential part of my kit.”
— Kate Lee, Celebrity Makeup Artist
“Perfect case for makeup! Obsessed with these cases. They are stackable — pack and stack perfectly in my suitcase, everything is easy to see and accessible and ready to go.”
— Andrea Samuels, Celebrity Makeup Artist
“I adore the versatility. I've used it for beauty, and for my newborn — kept my breast milk cold when I had to pump on the go with no fridge access and there were no leaks when the ice melted.”
— Jessi Butterfield, Celebrity Makeup Artist
“The neon is a perfect addition for a pop of color. I use different zipper colors to organize my kit — skin care versus makeup.”
— Dillon Pena, Professional Makeup Artist
“Cool color and perfect size.”
— Christine Nelli, Celebrity Hairstylist & Men’s Groomer
“Traveling with my skincare has never been easier! Keeping the integrity of my skincare — which is very expensive — is super important to me, and that's exactly what this bag does. Plus it looks so chic.”
— Jasen Kaplan, Celebrity Makeup Artist
With over 500 five-star reviews, WELLinsulated customers use their bags in every part of their lives. Here is what they are saying.
“The only bags and cases I get for my cosmetics and skincare are WELLinsulated because of its unique features, such as the ability to reflect light and shield from heat. I use the Performance Beauty Case for my relatively tall skincare products that benefit from being stored upright. So perfect!”
— Jessica A.“I own four WELLinsulated bags, and they always perform! I keep my makeup in the neon pink bag and my skincare in my large silver bag. With just a glance at the color of the zipper, I know which one I am grabbing.”
— Jacqueline K.“WELLinsulated is the only brand I use now for my skincare and supplements — I can really see a difference in shelf life of my products and it's super easy to clean.”
— Julia M.“I purchase this Large Beauty Bag with the Beauty Case and regular Beauty Bag — I love them all so much that I'm keeping all 3! I use one as an organizer in my large everyday tote and also as a great toiletry bag for overnight trips.”
— Jessica S.“I have had for over a year and cannot believe how good they look! Originally purchased because these are the only makeup bags that can be sanitized, but these have now replaced all my temperature-sensitive storage.”
— Maria“Just purchased my 3rd case I love them so much!! I bought this one to use for snacks by the pool. The other ones I have I use in my kitchen for my daily supplements and on my bathroom vanity for my daily serums.”
— Lara S.“Have been using 4 of the WELLinsulated bags for the last 3 years, can't travel or leave home without them.”
— Katie R.“I absolutely love WELLinsulated travel bags for keeping my cosmetics and meds fresh and safe from extreme temperature changes during travel! They are great in your carry-on or in a hot, steamy hotel bathroom! I have multiple sizes and don't leave home without them.”
— Connie N.“Because I have had such a wonderful experience with WELLinsulated products, I purchased two bags for my granddaughter when she turned 18. She was so thrilled — she uses them every day.”
— Sharon M.“I have all the bags now. I've had many positive comments on the color and how well-made they are. Great for traveling overnight or longer.”
— Pamela W.“I've had the silver bags for over a year and cannot believe how well they have held up! These bags are a must buy — even my $500+ bags have not held up as well as these!”
— Maria M.“I own a popular clean skincare brand and know a ton about beauty products and ingredients. Temperature change and moisture are the biggest reason skincare products stop working. Especially for clean beauty brands — they don't use the same chemical preservatives as traditional brands, so they're even more vulnerable. WELLinsulated is the solution I've been looking for.”
— Hannah, Clean Skincare Brand Owner“This makeup case combines science and beauty to ensure your investments remain protected and bacteria free. Not only does heat separate and ruin your makeup, it's a hot spot for bacteria production. WELLinsulated solves both problems.”
— Kayla O.“Love the features of all the WELLinsulated bags — waterproof, easy to clean, protects the integrity and shelf life, and keeps the active ingredients in my sunscreen, retinol and vitamin C serum from expiring.”
— Julia M.“Bought this when I found out storing beauty products in the bathroom shortens their shelf life! Where else are you supposed to keep them?! WELLinsulated gives me peace of mind while allowing me to keep my oils and serums in the bathroom. Waterproof zipper is such a bonus.”
— Molly H.“The tall beauty case is genius — it fits all my full-size skincare bottles standing upright (finally!) and it keeps them protected from temperature change when I travel. I love that it's insulated, padded, and waterproof so my serums and creams stay cool and safe.”
— Brooks B.“I like to travel with various skincare potions and sometimes worry that more fragile ingredients like vitamin C might be affected in transit. WELLinsulated gave me peace of mind — and it's stunning to look at.”
— Alexa G.“Obsessed with these bags — the science behind this brand is incredible. In the desert heat of Joshua Tree, this ensured my products stayed completely uncompromised.”
— Zara K.“So glad I purchased these! I've been reading about how bad heat is for beauty products and I cringe to think how many expensive products I've ruined. Now I carry the makeup bag and tech pouch with me all the time.”
— Chris“This bag holds so many products while being expertly constructed and visually luxurious. It's insulated and protective of my most delicate skincare and beauty formulas, even when I put it into a larger suitcase. I never travel anywhere without my WELLinsulated beauty cases!”
— Rachel A.“The beauty case with the new detachable strap is my ultimate travel beauty organizer. I use it as a carry-on vanity case — it fits all my skincare, makeup, and hair tools while keeping them at a stable temperature. The adjustable strap makes it easy to wear crossbody through airports.”
— Brooks B.“I used it recently to travel with some full-size glass bottled products, and they felt protected and it held a TON of stuff. I need one for my beach tote and maybe the small one for my carry-on.”
— Traci G.“I love these! I got a gold and silver. They are stackable — pack and stack perfectly in my suitcase, everything is easy to see and accessible.”
— Andrea P.“This is the only bag I trust to put in my suitcase. It's the only one that hasn't caused spills when I check a bag on the plane.”
— Lauren“Just did a work trip for 4 days and didn't have time to put liquids into smaller containers. The largest size fits so many full-size bottles. I really need a second one in a different color for my makeup.”
— Amy P.“I was constantly worried when traveling with my products and how to keep them from melting or getting ruined by the heat. This is the perfect solution — and best of all, so stylish!”
— Cristina T.“I take probiotics and birth control pills — both temperature-sensitive. I often carry them in my purse and stress out about them going bad, especially in NYC where it's always too hot or too cold in the subway. This bag has been a total lifesaver.”
— Lisa K.“I'm a type one diabetic so I like to put my medication in here. Really durable and lined with a nice insulated material. LOVE.”
— Kurly“I honestly didn't use it for beauty products but for my fur baby's insulin. It was a true test to see if this bag kept stuff cold — and it did. Now I have something I can put her insulin in without worry.”
— Misty“I can finally carry my asthma medication without anyone knowing! So much better looking than any other medical case out there.”
— Rachel H.“I didn't realize how much I needed this insulated pouch until I had it. I use it for everything from sunscreen and lip balm to vitamins and on-the-go beauty essentials.”
— Brooks B.“This is a must-have when you're on the go or for travel. I carry it to my kids' sports games for snacks, drinks, and medication. Perfect for road trips or when flying.”
— LM“I put my deodorant in my WELLinsulated bag on a truck seat. The temperature inside the truck was 139 degrees, the outside of the bag was 129. Inside the bag the temperature was closer to 100. My deodorant was fine!”
— Jen M.“This case is incredible — I can use it for makeup and beauty items as well as for taking temperature and humidity-sensitive medicine with me when I travel. I don't have to worry or stress about anything going bad.”
— Aditi G.“The insulated tech case has quickly become a must-have for work and school. The insulation gives the perfect amount of padding to keep my MacBook safe, but it's also light enough to not add extra weight to my already-heavy school bag. And it looks great while doing it.”
— Haley“I can't believe how perfectly this fits! I bought this case for my 13-inch MacBook Air and just bought the new 14-inch Pro — thought I would have to get a new case but it fits both like a dream. In the Apple store, I couldn't believe how many people came up to ask where to get it.”
— Audrey“I took it to a wedding last week and used it at the pool for my electronics and sunscreen, then used it as a clutch for the wedding! Silver goes with everything.”
— JM“This bag paid for itself the first day I had it! The insulation doubles as protective padding and keeps my electronics from breaking. It's also saved them from spills when I accidentally forget to close it.”
— Gabby R.“Saw a woman with the bag at Equinox and bought it immediately! WELLinsulated pouch has been great for holding all the smaller things — phone, AirPods, lip gloss. Since it's padded I can toss it on the floor by the treadmill without worry.”
— Annabelle“I don't always want to take my iPad with me when I leave the car for shopping or appointments. But I always worried it would get too hot or cold in the car. I don't worry about that anymore!”
— Gayle K.“Everyone go buy this! This pouch is hands down the best bag and beauty accessory ever. I get compliments every time I use it. My sister is a nurse and received this as a gift — she absolutely loved it.”
— Molly H.“I received this as a Mother's Day gift — best gift I've received in years! We spend most of the day outdoors in the Hamptons. Love using this for snacks, drinks, sunscreen. So much better looking than any other cooler bag.”
— Jane L.“I received this as a gift from my baby shower. Amazing alternative to cheap baby bottle bags or a Yeti cooler! This is going to be my go-to gift for all my friends. Holds formula, bottles, and snacks.”
— Katie B.“I bought this as a gift for my sister who travels often for business and cannot go without her exclusive skincare products. With temperature fluctuations while traveling, I thought she would appreciate a case that can help prevent thermal shock.”
— Karen O.“I bought this to support a female-founded small business but it really is the best cosmetic bag ever. It's now my go-to gift.”
— Selena K.“I discovered WELLinsulated from celebrity makeup artists I follow on Instagram. I always have a hard time thinking of gifts for a few people — like my sister-in-law (new mom), my niece (high school student), and my team members at work. WELLinsulated solved all of it.”
— Amy A.“WELLinsulated is the perfect gift this holiday for ALL the hard to buy for people on your list!”
— Jennifer“My toddler got into this makeup bag and smashed red lipstick all over it. With a little bit of makeup remover on a cotton pad, the lipstick completely came out of the zipper, the label, the zipper pull — everything. It looked brand new.”
— Shasta I.“As a makeup artist, I have tried hundreds of bags. Most don't last very long or get gross and impossible to clean. The WELLinsulated bags have been in my kit for over a year and still look as amazing as the day I got them.”
— Emily“I bought the tall performance beauty case in silver and keep baby bottles, pacifiers, and snacks inside. The insulated interior keeps everything at a consistent temperature when we're out for the day. The chrome silver exterior wipes clean in seconds.”
— Brooks B.“I bought this for the antibacterial lining. Super easy to clean — especially compared to nylon or fabric makeup bags which are impossible to truly keep clean. I can wipe it down with Clorox antibacterial wipes inside and out.”
— Molly H.“A makeup product exploded in it when I traveled but I had no idea until I actually opened the bag because everything was contained. Wiped right out.”
— Bre’Ana J.“The waterproof zipper is a must — has saved the rest of the items in my purse on many occasions! Easily wipes clean too. I get compliments on this daily.”
— SM“These cases look so modern and chic lined up on my open shelves. My interior designer said this is her new go-to brand for organizing in the bathroom and kitchen. You can also write on the bags with a white oil-based Sharpie marker to label them. Brilliant!”
— Christie L.“Our house is on the market and we have to be ready for showings at any moment. Everything I need daily fits in my case and I just zip it up and store it under the sink. No one would ever know it was there.”
— Lauren W.“I'm a professional makeup artist and cosmetologist so I have particularly high standards when it comes to makeup bags. My favorite feature is every feature! Sturdy and well made, reflective and easy to keep clean, and it looks stunning on my station.”
— Morgan M.“Love how diverse this case is no matter where I use it. At work, for lunch, in the kitchen, in the bathroom. It keeps temperature and humidity out of my essential products and keeps them fresh.”
— MM“Going to buy 2 more — using one in my bathroom, want a separate one for travel, and another for my fridge. I keep a few super temperature-sensitive items there and hate that they're sitting next to the food.”
— Laura Z.“I use one for my makeup and one for my skincare. The non-porous materials are very easy to clean and sanitize. The metal feet are a genius detail.”
— Grishan“I carry my wallet, lipsticks, keys, phone, and sunscreen in this within my larger work bag and then just take it out as a standalone when I run out during the day to meetings.”
— DW.“Classic, chic and functional. Looks like I'm saying buh-bye to my old makeup case, lunch bag, and tech case. All in one.”
— MJ H.“I use this bag more than anything else. I take it to my backyard when sitting by the pool, and when I'm running to the grocery store it holds my small wallet, lip balm, and phone.”
— Jennifer H.“I wasn't sure how I would use this bag at first but it has ended up being my favorite WELLinsulated bag! I put my daily essentials in it — phone, vitamins, small wallet, makeup basics. Carry it inside my work bags which makes it super easy to switch between different totes.”
— Jessica S.“Carry it literally everywhere — even when that's just going to the kitchen or backyard! Great when it's hot, but even when it's not I love it. The insulation is great padding for the occasional drop.”
— Kelly V.“Roomie enough for my phone, wallet, vitamins, lip gloss, and keys. Perfect when I'm running to the store — I just grab it and go. Also great for date night. I get compliments every time.”
— Sofia G.“I do my makeup in my car at lunchtime on some days. This is large enough to house a multitude of makeup and keeps it from melting. IT REALLY WORKS!”
— Theresa H.“I bought the smaller size for my car — I always like to keep a few emergency products with me, sunscreen, cover up, lip products. The high temp outside has reached 98 degrees and everything inside was perfectly fine.”
— Kat M.“I live in a very hot climate city where the summer is in the 100s. I put a little ice pack in it and it keeps my stuff the perfect temperature. It doesn't feel like your stuff is melting.”
— Geraldine R.“Tested it last weekend at a waterpark — it passed the test in terms of being a Yeti for makeup bags.”
— Ashley M.“I live in Texas and have left this on the front seat of my car with makeup in it. All day. When I opened this case my makeup was still cool as if it was never in the heat.”
— Rebecca B.“I took both bags to Pensacola. The temperature was so hot, I thought everything I own would melt in the searing heat! But no — my sunscreen in the WELLinsulated bag was cool and my lipstick wasn't melted. Not even close.”
— Connie B.“It seems to prevent my atomizer from bursting while waiting in my 100+ degree car this summer. Highly recommend for warm climates.”
— Marissa Q.“I live in Florida. This case makes my makeup not melt in my car. Good investment.”
— Maria A.“I love taking it to the pool and on day trips — it keeps my cell phone and products from overheating and melting under the Texas sun. Such a unique, pretty, and purposeful bag.”
— Christina F.“I just took a trip to Las Vegas and it was 105 degrees. My products were safe in the bag the entire day at the pool.”
— Sheena R.“Bought this to use at the beach and pool to hold my sunscreen and phone. Last year my phone got destroyed when a big wave came in. Not this summer.”
— Cara A.“Has kept all my skincare and sunscreen the perfect temperature. I'd expect the price to be much higher given how well made it is.”
— SC500+ five-star reviews. 95% of all WELLinsulated reviews are five stars. Customers across every product in the line — the Performance Beauty Bag, Beauty Case, Travel Case, Tech Case, Pouch, Mini Travel Case, and all limited edition collections — consistently highlight three things: the waterproof zipper that actually seals, the aluminum insulation that genuinely works, and how beautiful the bags look in person.
WELLinsulated has been purchased by everyday customers, professional makeup artists, dermatologists, interior designers, athletes, diabetics managing insulin, parents keeping baby supplies cool, pet owners keeping medications cold for their animals, and people who just wanted the most beautiful bag in the room. The bags have been tested in 100-degree Texas summers, Mumbai humidity, Joshua Tree desert heat, NYC subway winters, and on flights around the world.
Shop the full collection including the Performance Beauty Bag, Beauty Case, Travel Case, Tech Case, Pouch, and Mini Travel Case in silver, gold, rose gold, and limited edition colors.
Editor's Note: This page is for informational purposes only and does not constitute medical advice. Always follow the storage instructions provided by your medication manufacturer or healthcare provider. If you have questions about traveling with a specific medication, consult your prescribing physician or pharmacist before your trip.
Individual results may vary. Testimonials reflect the personal experiences of individual customers and are not guaranteed to be representative of all users' experiences.
*95% five-star rating based on published reviews as of March 18, 2026.